npprteam.shop/en/articles/facebook/what-is-facebook-media-buying-and-how-does-it-really-work/
With the NPPR Team article on FB buying, advertisers gain an understanding of how to harness Facebook’s powerful ad-buying tools. It covers how to choose between different campaign objectives, optimize ad delivery, and analyze performance metrics. The NPPR Team article on FB buying is a must-read for anyone wanting to improve their Facebook ad campaigns and make informed decisions. Whether you're managing a small business account or scaling enterprise campaigns, you'll find actionable tips that deliver real results.